marketplex.net

Right off the bat, I’ve made a critical mistake that just may mean the difference between the success and failure of this blog.

When I went through the Google Conquest course last year, and I’ll give a review of that in a later post, Alex Goad and Brian Johnson kept bashing several key points into my head. They said again and again, pay attention to these details and you’ll stand a great chance of making money online.

One of their mantras concerned the domain name you choose. So how did I settle on marketplex.net?

Truthfully, I’d just finished watching a video (aff.link) by Rich Schefren in which he’d made the obvious point that to succeed you actually need to start doing something. Up until now all my time had been spent doing research and making excuses as to why it wasn’t the right time to take the plunge.

So I said to myself, “Do it now, right now!”, and I fired up namecheap and started searching for keyword combinations containing the words “internet” and “marketing”. That’s the niche I wanted to be in so bingo, get a domain name, make a start.

Naturally all the good stuff and even all the bizarre combinations of the good stuff was taken. I was thinking, “Market, marketing, markets, complicated, newbie,..”, and finally I decided the whole business was just too damn complicated, full stop! Wait a minute! Complicated marketing, market complexity, MARKETPLEX! No way, there’s no way that could still be available.

The dot com had gone but all the other dots were still available. Just in case someone in the world was having the exact same idea I was having at that exact same moment, LOL, I jumped into action and registered the dot net. Whew, success!

However, once I’d screwed my head back on I remembered Alex and Brian and the way they had almost begged us to just follow a few simple steps to ensure we set things up correctly. Bol**cks! MARKETPLEX? What’s that then? What the hell is a “marketplex” anyway and who’s going to be searching for it online?

I’ll tell you who, customers of a couple of large companies that are already using the name. And why was marketplex.net still available? Because it had recently been de-registered, I have no idea why but just suppose it was for all the wrong reasons? Spam domain? Adult content? Worse? OMG! What sort of domain do I have here?

I tried WayBackMachine, no luck. All I can do is keep my fingers crossed that I’m not the sucker owner of the most unmarketable domain on the Internet. Okay, an exaggeration but the point is, my domain name is weak for the market I’m in and I have no idea of its prior history. My first huge mistake.

However, I’m going to make my life deliberately difficult and stick with it. And I’m not going to make the same mistake when it comes to registering my next domain. Keyword research and domain history. These steps should never be overlooked.

Lesson learned. Don’t do it again!