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For the first couple of weeks of my Internet Marketing career I decided that having a plan wasn’t super important and I could sort of make one up as I went.

Bad idea.

All that happens is you end up unfocused and distracted and prone to temptation from all the product launches out there that promise to do the work for you that you’ve avoided doing yourself.

So over the last couple of days I have been thinking about a proper Internet Marketing plan of attack. I’ve also been brushing up on the basic lessons I learned months ago when my interest in this industry was first raised.

And you know what, it isn’t hard provided you resolve to be positive, realistic (but not pessimistic) and committed.

Probably by sheer luck the products I have purchased can all be fitted into an overall strategy that I am now happy with and will detail in coming posts. I’m pretty confident I can at least semi-automate my traffic generation effort. Which means I can spend more time on my offers, sales pages and content.

I’ve also chosen my niches, which I have to say I found the hardest task of all. In the end I asked myself a simple question, “If you lost your job today and had zero cash in the bank, which columns would you look at in the jobs section of the newspaper?” Because if you aren’t good enough to do a job yourself then how can you possibly sell your effort to a third party?

Now I have two niches based on my own experience and these will form the centre of my new business. That doesn’t mean I’ll be ignoring affiliate products, but I’ve resolved to only sell what I have purchased and used myself. How could I recommend it otherwise? Right there, that cut about 90% of my information overload problem away!

I’ve worked up my first squeeze page, not finished yet but I found when I got down to it a lot of those courses I sat through started to make a whole lot of sense. Doing it, rather than thinking about it was they key.

I’m ready to go and I’m ready to get very serious about this. Internet Marketing is not my hobby, it’s now my career, my business and by the end of this year it will be my main income. I know just how to go about making this happen because finally, eventually, I decided to sit down and do some serious thinking about where I want to go.

Time spent making a business plan has been worth every minute invested.

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