marketplex.net

Archive for January, 2010

Right off the bat, I’ve made a critical mistake that just may mean the difference between the success and failure of this blog.

When I went through the Google Conquest course last year, and I’ll give a review of that in a later post, Alex Goad and Brian Johnson kept bashing several key points into my head. They said again and again, pay attention to these details and you’ll stand a great chance of making money online.
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It’s 3 days into my project, I’ve sorted out domain registration and hosting, setup a WordPress blog and installed a few crucial plugins, registered on Twitter and signed up to a new service so I can get a steady stream of followers, added a few affiliate links and cloaked them using a script I put together myself and bashed out about 10 blog posts just to get things started.
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Every marketing guru tells you to work hard but always take time out to avoid burn out. I have no problem with that so it was a leisure day today watching the footie.

216 followers on Twitter now (see previous post No Time to Waste). That’s in just over 2 days! Now I don’t for a second imagine just by having a heap of followers on Twitter I can relax and wait for the money to roll in. No, I’m using Twitter as one piece of a traffic generation method that I’m stitching together.
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Remember I was talking about a new Twitter automation tool that claimed it could guarantee you at least 2,000 new followers each and every month? See No Time to Waste if you didn’t read it before.

Well, about 24 hours after activating this system I have 73 followers, all without lifting a finger. Multiply that up by 30 days and you get 2,190 followers just as the system claims!
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Okay, I previously mentioned I’d talk about cloaking your affiliate links, why it is important and how to do it.

Just to be sure we all know what’s being discussed, an affiliate link is a link on your web site or blog to a sales page or process on a different web site with a different domain name.

An affiliate link might look something like this:
http://www.nastylink.com?aff=1234

That’s an ugly link and it reveals your affiliate ID to the general public. The argument goes that some potential buyers might be put off when they see it. Either they don’t like the fact they are changing to another web site or they just don’t like clicking on affiliate links and prefer to deal direct with the vendor.
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I’m just starting out in this game so I have relied heavily on advice from a number of sources. One person who has played a key role in getting me started is Mike Filsaime, a very successful Internet Marketer who I believe is now retiring from the scene to concentrate his efforts on other things.

Mike Filsaime came to my attention by way of Michael Cheney, another marketer who I leaned on for early advice. Cheney sent me an email a while back describing an offer I “simply couldn’t refuse”, Mike Filsaime’s 7 Figure Secrets seminar (aff. link) in 16 video parts which originally sold for over $1,200.

Here’s the good part, Mike Filsaime was giving these away for nothing! Totally free!
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WordPress is a great blogging platform and a powerful CMS (Content Management System) even for standard web site. But it really comes into its own with the huge number of plugins (extensions) that can be easily downloaded and installed.

To install a plugin go to your WordPress administrator dashboard and select Add New from the Plugins section in the left hand navigation menu. You can search for plugins or upload them from your local computer, all from within WordPress.

Here are the seven plugins I have installed so far. I have selected these based on recommendations from several established marketers. Each plugin may or may not be the best in its class, but every one is well established and well maintained and that’s an important consideration when selecting tools you will rely heavily on and would hate to see disappear at some future time.
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I have a blog and a Twitter account. I haven’t spent any time putting together a business plan, don’t have any products to sell, have spent a matter of minutes getting the technology set up, a couple of hours on blogs and tweets and registrations. Everything could be set up better, things could look a lot nicer, I could have flow charts and diagrams and cashflow forecasts.

I could have hired a lawyer and an accountant. But I didn’t do any of that because right now I haven’t made a penny. It’s pretty easy to account for nothing, I can do that myself and I’ll hire some help once the nothing turns into something.

Traffic, that’s what I need. Without traffic I’m not going to be much of an Internet Marketer. So let’s deal with that first.
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Everyone recommended Hostgator.com (aff. link), so I went and had a look, liked the deal and signed up for a reseller account at ridiculously low price (I’m used to high end dedicated servers that cost an arm and a leg). This allows me to setup multiple domains and comes with plenty of storage space and bandwidth. Far more than I’ll need in the early days.
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Getting rid of the default WordPress theme was easy enough and creating a new one was dead easy with Artisteer, a theme designer that does all the work for you by offering an endless cycle of suggestions until it hits on one that’s half decent. A few tweaks later you save the theme as a ZIP and upload it to your blog. Job done.
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