marketplex.net

I received an email alert from Stuart Turnbull today. The subject line was, “Buyer Beware…”. Stuart is one of the few Internet marketers whose list I still subscribe to. That’s because, so far, he hasn’t drowned me in hype or outright lied to me. This makes him an exception and the email he sent me today reinforces the point.

Stuart, who had intended to promote a new product currently swamping the marketplace, instead took a look and decided to warn his list the product might not be all it appears to be. Put another way, he decided to put his relationship with his list above the profits he could have earned for promoting the most hype laden product I have seen in a while.

Now I’m not making Stuart Turnbull out to be some sort of online hero. That’s because I expect honesty as a basic standard from anyone I might think of doing business with, call me naive but there you have it. When you see the sheer number of “super” affiliates promoting this product (experienced people who know very well the nature of what they are pushing) it makes you think that Internet marketing, in the main, just sucks!

Stuart and a few others like him remind me it doesn’t have to be this way.

I’m going to take the rare step of naming and shaming the product discussed above. Not because it is any worse than a lot of the stuff out there. In fact it’s likely you can make some short term cash using it, if you are prepared to make certain ethical compromises.

I’m naming it because the vendor decided to make a big deal of the honesty angle, liberally bashing (without naming them) other products and marketers out there whilst implying his product is a remedy to all the hype and misdirection. This couldn’t be further from the truth. This product launch is all about misleading the buyer, it’s all about using every dodgy marketing trick in the book. Fake scarcity, overblown claims, misrepresentation of what you actually get for your money, it’s all there.

It seems the anti-BS, honesty angle is the latest BS, dishonest angle. This makes the job of decent marketers even harder and it will make the marketplace even more cynical. All so a few individuals can make some short term cash. I guess the idea is there are so many people on the Internet it’s possible to sting a few and there’ll be another stream of suckers along when then next “amazing” product is ready to be inflicted on the market.

Anyway, Auto Traffic Avalanche. I’m not condemning the product, just the way it is being sold.