I’m not subscribed to more than a handful of these lists any more (in an effort to combat information overload and outrageous bullshit) and I keep up to date with what’s going on in the marketplace via the excellent JVNotify which is all you need.

Even so, the physical product push is becoming almost as bad as the last great thing – anyone else remember the death of Internet marketing and the rise of mobile marketing? Or the death of Google and the supremacy of Facebook? Sheesh!

So what’s it to be? Physical products or information products? The answer, obviously, is both! Why on earth would you ditch one multi-billion dollar market in favour of another? Exploit both, for heavens sake, and don’t believe for a second method X is better than method Y because it just ain’t so.

Why would you ditch Clickbank and Paydot.com where you can pull in 50% – 75% commissions per sale? Where’s the logic? Yeah sure, there’s a lot of competition but do these physical product marketers seriously think selling flat screen TVs or Kindles is a walk in the park?

Come on! The same rules hold true no matter what type of product you are trying to move. Find the products with big demand and low competition and you’re going to make money. It doesn’t matter if the product arrives by post or is downloaded immediately. If people want it and you can get ranked on the search engines then you’ll be able to shift it.

On all my affiliate sites I make sure I have a good mix of the informational and physical. Freebie ebooks are still a great way to build a list. PLR information products can quickly be turned into revenue streams that complement physical products. An example, promote WII accessories on the physical side and game tips and tricks or other information as a downloadable product. Use your list to double up the revenue.

Also consider, how many times will somebody buy a physical product? The answer is once, until it wears out. Yes you can promote accessories and add-ons and you should. But don’t underestimate the power of the information product in supplementing those physical items.

Have you ever bought a top of the line home cinema system, had an expert set it up for you and then thrown the operating manual against the wall in frustration the first time you needed to configure or troubleshoot the thing? Enter the information product. Whenever you have a problem with anything at all note it down and create a product, then stick it online. It’s guaranteed if you’ve experienced the problem then somebody else has too. Probably many people in fact.

How many times have you trawled the Internet looking for solutions to obscure problems? You can’t even figure out what search you should enter, right? You’re not alone. Hours later you might have an answer but maybe not. Would you pay $7 or $9 or $12 to save yourself the bother? I would and I do. Regularly. So do other people, I’m betting. That’s supposed to be a big part of this game, helping people. Well how are you helping people by throwing away the information product in favour of physical products?

You get my point. Physical products or information products? A good mix of both will serve you well and give you an advantage and don’t be swayed by $2K online promises and misdirections.