Posts Tagged ‘tony shepherd’

Keep It Simple Stupid

Internet Marketing is an absolute minefield. That’s the conclusion I’ve reached a week after getting involved. You can spend a fortune in this business but what are the real chances of actually making some cash? Slim, I think. Unless you have a system and you stick to it. And unless you keep it simple, at least in the beginning.

The trouble is, when you are first starting out you have about a million systems to choose from and you simply don’t have the experience to separate the realistic from the fanciful. Yeah sure, one person might have hit on a winning formula. But how much of the success was down to circumstances rather than the method? How can you tell when all you are getting from the marketer now selling this “magic” system is a whole bunch of sales pitch?

This is bound to lead to many a false start. Boy have I had a couple of those this week!
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No Time to Waste

I have a blog and a Twitter account. I haven’t spent any time putting together a business plan, don’t have any products to sell, have spent a matter of minutes getting the technology set up, a couple of hours on blogs and tweets and registrations. Everything could be set up better, things could look a lot nicer, I could have flow charts and diagrams and cashflow forecasts.

I could have hired a lawyer and an accountant. But I didn’t do any of that because right now I haven’t made a penny. It’s pretty easy to account for nothing, I can do that myself and I’ll hire some help once the nothing turns into something.

Traffic, that’s what I need. Without traffic I’m not going to be much of an Internet Marketer. So let’s deal with that first.
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